PROMOTE YOUR PACK!
Make Your Pack Easy to Find and Inviting to Join.
A great program only helps recruiting if families know about it. Once your pack has a strong calendar of activities, share it widely through flyers, digital media, photos, websites, parent networks, and personal invitations.
Show families what your pack actually does and give them a reason to want to be part of it.
Topics on This Page:
RECRUITING RESOURCES
Canva Templates for Pack Promotion
Customizable Canva templates can help units create consistent flyers, calendars, newsletters, and social media graphics. Add your pack's information, photos, upcoming activities, and joining details, then share the finished materials digitally or in print.
Pack Calendar Templates
Use a customized calendar to highlight meetings, outings, campouts, service projects, special events, and major Scouting dates.
Email Newsletter Templates
Keep current families informed while also creating materials that can be shared with prospective families.
Recruitment Flyer Templates
Create year-round recruiting flyers with local photos, contact information, upcoming activities, and a QR code directing families to joining information.
Pack Social Media Templates
Promote your Cub Scout sign-up events with customizable Facebook and Instagram templates. Update the text, photos, and event details in Canva, then download and share engaging social media posts that showcase the fun and adventure of Cub Scouts.
Flyers & Printed Materials
Flyers can promote your unit through schools, chartered organizations, community events, libraries, neighborhood gathering places, and other locations where families spend time.
- Highlight your most appealing upcoming activities.
- Include clear contact information.
- Add a QR code to your website, BeAScout listing, or registration page.
- Use photos of your own Scouts and families when appropriate.
- Make sure your unit name and community are easy to identify.
Create a Pack Information Packet
Your recruiting flyer can become the starting point for a simple pack information packet. Give interested families one convenient place to find:
- Your activity calendar.
- Meeting information.
- Leader contact information.
- Registration and cost information.
- Uniform and handbook guidance.
- Links to online resources.
Social Media & Digital Promotion
Email, websites, school communication systems, neighborhood groups, and social media provide low-cost ways to promote your program throughout the year.
- Promote upcoming activities.
- Share photos after events.
- Celebrate service projects and achievements.
- Share your annual calendar.
- Encourage families to share appropriate recruiting posts with friends.
Make sure your pack information is also accurate on online search and joining tools. Visit Update Your BeAScout Pin.
Photos & Video: Tell and Show
Pictures and video often communicate the Cub Scout experience more effectively than a long explanation. Show families Scouts hiking, camping, building, racing Pinewood Derby cars, serving their community, and having fun together.
Peer-to-Peer & Parent-to-Parent Promotion
Personal recommendations are powerful. Encourage Scouts to invite friends and parents to tell other families about the pack.
Your Welcome Team can help spread the word throughout your school and community.
Keep Families Informed
Your unit website or other primary information source should make it easy for both current and prospective families to find your calendar, contact information, joining instructions, and upcoming activities.
Next, make sure your online joining tools are ready by visiting Update Your BeAScout Pin & Online Registration.